IEG

IEG leads the way in sponsorship intelligence. With more than 30 years’ experience providing independent insights, evaluation and guidance, our consultants and analysts bring unparalleled perspective and proven methodology to every challenge. They partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Their clients rise above their competitors, meaningfully engage audiences and achieve lasting impact. IEG evolves new and better ways for companies and brands to partner with organizations and events throughout sports, arts, entertainment, associations and causes—for mutual benefit. Their expertise extends beyond sponsorship to partnerships of every type: branded entertainment, strategic alliances, promotional partnerships, cobranding initiatives, strategic philanthropy, online and new media programs, as well as experiential, affinity and social marketing.